Brand Guidelines 2026
I-RICH Logo

The Complete Brand Identity SystemSistem Identiti Jenama Lengkap

Version 1.0 — April 2026
01

Brand StoryKisah Jenama

Who we are, what we believe, and why we existSiapa kami, apa yang kami percaya, dan mengapa kami wujud

Every Woman Deserves to ShineSetiap Wanita Layak Bersinar

I-Rich Power Miss Love was born from a simple belief: luxury style should be accessible to every woman, regardless of budget. Based in Malaysia, we curate inspired collections of handbags and accessories that deliver premium quality at honest prices.I-Rich Power Miss Love lahir daripada kepercayaan mudah: gaya mewah harus mampu dimiliki setiap wanita, tanpa mengira bajet. Berpusat di Malaysia, kami menyediakan koleksi beg tangan dan aksesori inspired yang berkualiti premium pada harga yang jujur.

Through our signature Facebook Live Lelong sessions, we've built a community of over 30,000 women who trust us for style, quality, and value. Every bag we sell passes our rigorous 3-point quality test — because our customers deserve nothing less.Melalui sesi Facebook Live Lelong kami, kami telah membina komuniti lebih 30,000 wanita yang mempercayai kami untuk gaya, kualiti dan nilai. Setiap beg yang kami jual melepasi ujian kualiti 3 perkara — kerana pelanggan kami layak mendapat yang terbaik.

Our Mission:Misi Kami: To empower Malaysian women to express their style confidently, with luxury-inspired accessories that don't break the bank.Memperkasakan wanita Malaysia untuk menonjolkan gaya mereka dengan yakin, melalui aksesori inspired mewah yang tidak membebankan kewangan.

Quality FirstKualiti Utama

Every item passes our 3-point inspection: stitching, zippers, and straps tested for durabilitySetiap item melepasi pemeriksaan 3 perkara: jahitan, zip, dan tali diuji untuk ketahanan

💖

Community LoveKasih Komuniti

We know our customers by name. Our Live sessions are family gatherings, not just shoppingKami kenal pelanggan kami dengan nama. Sesi Live kami adalah pertemuan keluarga, bukan sekadar membeli-belah

🌟

Accessible LuxuryKemewahan Mampu Milik

Premium style starting from RM100. Looking expensive doesn't have to cost a fortuneGaya premium bermula dari RM100. Nampak mahal tidak semestinya membelanjakan banyak

🤝

Trust & HonestyKepercayaan & Kejujuran

What you see in the Live is what you get. No filters, no tricks — just real qualityApa yang anda lihat dalam Live, itulah yang anda dapat. Tiada penapis, tiada tipu — hanya kualiti sebenar

03

Color PalettePalet Warna

A rich, feminine palette blending luxury black with warm rose gold and champagne tonesPalet feminin yang kaya menggabungkan hitam mewah dengan nada rose gold dan champagne hangat

Rich Black
#0D0D0D
Rose Gold
#B76E79
Champagne Gold
#C9A96E
Champagne
#F7E7CE
Rose Pale
#F5E6E8
Primary ColorsWarna Utama
Rich Black
HEX #0D0D0D
RGB 13, 13, 13
CMYK 0, 0, 0, 95
Rose Gold
HEX #B76E79
RGB 183, 110, 121
Pantone 7606 C
Champagne Gold
HEX #C9A96E
RGB 201, 169, 110
Pantone 7562 C
Pure White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Secondary ColorsWarna Sekunder
Rose Pale
HEX #F5E6E8
RGB 245, 230, 232
Champagne Cream
HEX #F7E7CE
RGB 247, 231, 206
Midnight Navy
HEX #1B2A4A
RGB 27, 42, 74
Rose Light
HEX #E8C4C8
RGB 232, 196, 200
Accent ColorsWarna Aksen
Soft Mauve
HEX #E0B0D5
For festive campaigns
Sage Green
HEX #B2C9AD
For eco/nature themes
Teal Breeze
HEX #88C9BF
For summer collections
Living Coral
HEX #FF6F61
For sale/urgency CTAs
Bright Gold
HEX #D4AF37
For premium highlights
Deep Berry
HEX #8E4585
For Raya campaigns
Brand GradientsGradien Jenama
Rose to Gold
Primary gradient for CTAs & headers
Midnight Luxury
Premium dark backgrounds
Blush Champagne
Soft feminine backgrounds
Pastel Dream
Spring/summer campaigns
Berry Rose
Raya/festive season
Golden Hour
VIP/exclusive promotions
04

TypographyTipografi

A carefully paired type system balancing elegance with modern readabilitySistem taip yang dipasangkan dengan teliti mengimbangi keanggunan dengan kebolehbacaan moden

Elegance
in Every Detail
Playfair Display — Primary Display Typeface
Display / Headlines
Playfair Display
AaBbCcDdEeFfGg 0123456789
Playfair Display
Headlines, logo wordmark, promotional titles, social media headers, product names
Body / Interface
Inter
AaBbCcDdEeFfGg 0123456789
Inter
Body text, captions, product details, prices, buttons, navigation, website copy
Accent / Editorial
Cormorant Garamond
AaBbCcDdEeFfGg 0123456789
Cormorant Garamond
Quotes, taglines, elegant accents, campaign slogans, editorial captions

Type Scale

Hero
64px
Luxury Style
H1
42px
New Collection
H2
28px
Featured Bags
H3
20px
Product Category
Body
15px
Premium quality handbags crafted for the modern woman
Caption
12px
Available in Black, Rose, and Champagne
Accent
16px
“Where elegance meets everyday”
05

Photography StyleGaya Fotografi

Visual guidelines for product photography, lifestyle shots, and social contentGaris panduan visual untuk fotografi produk, gambar gaya hidup, dan kandungan sosial

Clean White BG
Rose Tones
Golden Light
Dark Luxury
Soft Lavender
Nature Fresh
Navy Premium
Blush Pink
Product ShotsGambar Produk
Clean backgrounds, natural lighting, 45-degree angles. Show texture, stitching, and hardware detailsLatar belakang bersih, pencahayaan semula jadi, sudut 45 darjah. Tunjukkan tekstur, jahitan, dan butiran perkakasan
LifestyleGaya Hidup
Woman holding bag with outfit. Urban Malaysian settings — cafes, streets, malls. Warm golden tonesWanita memegang beg dengan pakaian. Suasana bandar Malaysia — kafe, jalan, pusat beli-belah. Nada emas hangat
Premium/DarkPremium/Gelap
Dramatic lighting on dark surface. Gold accents. For VIP launches, exclusive collections, and premium promotionsPencahayaan dramatik pada permukaan gelap. Aksen emas. Untuk pelancaran VIP, koleksi eksklusif, dan promosi premium
06

Patterns & TexturesCorak & Tekstur

Approved background patterns for packaging, social media, and print materialsCorak latar belakang yang diluluskan untuk pembungkusan, media sosial, dan bahan cetak

Diagonal Stripes
Polka Dots
Grid
Luxury Grid
07

Voice & ToneSuara & Nada

How I-Rich speaks to its community — warm, confident, and sisterlyBagaimana I-Rich bercakap dengan komunitinya — mesra, yakin, dan seperti kakak

💕
WarmMesra
Like a trusted sisterSeperti kakak yang dipercayai
💪
ConfidentYakin
We know our qualityKami tahu kualiti kami
🌟
AspirationalAspirasi
Luxury within reachKemewahan dalam jangkauan
🤝
AuthenticAutentik
Real and transparentNyata dan telus
✓ Do Say
"Korang! Tengok beg cantik ni — kualiti memang tip top!"
"Akak uji setiap beg sebelum jual. Sebab korang layak dapat yang terbaik!"
"Stok terhad! Siapa cepat dia dapat — ketik NAK sekarang!"
✗ Don't Say
"Buy now or you'll miss out forever!!!"
"Our competitors sell low quality products."
"This is the cheapest bag you can find."
08

Social MediaMedia Sosial

Template styles for Facebook, Instagram, and WhatsApp contentGaya templat untuk kandungan Facebook, Instagram, dan WhatsApp

Hashtag StrategyStrategi Hashtag

#IRichPower #IRichPowerMissLove #BegMurahMalaysia #LiveLelong #BegBrandedInspired #BegTanganMurah #ShoppingOnlineMalaysia #FesyenMalaysia #WanitaBerjimat #GayaWanitaMalaysia #KualaLumpur #JohorBahru
09

Brand ApplicationsAplikasi Jenama

How the brand identity extends to packaging, stationery, and physical touchpointsBagaimana identiti jenama dilanjutkan kepada pembungkusan, alat tulis, dan titik sentuh fizikal

I-RICH
012-2007580
Kuala Lumpur, Malaysia
Business Card (Front)Kad Perniagaan (Depan)
Rich black background with white logo, rose gold tagline, and minimal contact infoLatar belakang hitam dengan logo putih, tagline rose gold, dan maklumat hubungan minimum
I-RICH
Luxury Handbags & Accessories
WhatsApp: 012-2007580
Maybank: 566010618718
I-Rich Power Enterprise
Business Card (Back)Kad Perniagaan (Belakang)
Clean white with payment details and contact information aligned rightPutih bersih dengan butiran pembayaran dan maklumat hubungan dijajarkan ke kanan
Thank You
Terima Kasih
Kerana Mempercayai Kami
Follow us for weekly Live Lelong
Thank You CardKad Terima Kasih
Included with every order. Blush-champagne gradient with handwritten-style Malay textDisertakan dengan setiap pesanan. Gradien blush-champagne dengan teks Melayu bergaya tulisan tangan
I-RICH
Est. 2024
Packaging TagTag Pembungkusan
Gold foil logo on black cardstock with rose gold accent line. Attached to every bag with silk ribbonLogo kerajang emas pada kad stok hitam dengan garis aksen rose gold. Dilekatkan pada setiap beg dengan reben sutera