Brand Guidelines 2026

I-RICH Luxury Handbags & Accessories

♥

The Complete Brand Identity System

Version 1.0 — April 2026
01

Brand Story

Who we are, what we believe, and why we exist

Every Woman Deserves to Shine

I-Rich Power Miss Love was born from a simple belief: luxury style should be accessible to every woman, regardless of budget. Based in Malaysia, we curate inspired collections of handbags and accessories that deliver premium quality at honest prices.

Through our signature Facebook Live Lelong sessions, we've built a community of over 30,000 women who trust us for style, quality, and value. Every bag we sell passes our rigorous 3-point quality test — because our customers deserve nothing less.

Our Mission: To empower Malaysian women to express their style confidently, with luxury-inspired accessories that don't break the bank.

✨

Quality First

Every item passes our 3-point inspection: stitching, zippers, and straps tested for durability

💖

Community Love

We know our customers by name. Our Live sessions are family gatherings, not just shopping

🌟

Accessible Luxury

Premium style starting from RM100. Looking expensive doesn't have to cost a fortune

🤝

Trust & Honesty

What you see in the Live is what you get. No filters, no tricks — just real quality

03

Color Palette

A rich, feminine palette blending luxury black with warm rose gold and champagne tones

Rich Black
#0D0D0D
Rose Gold
#B76E79
Champagne Gold
#C9A96E
Champagne
#F7E7CE
Rose Pale
#F5E6E8
Primary Colors
Rich Black
HEX #0D0D0D
RGB 13, 13, 13
CMYK 0, 0, 0, 95
Rose Gold
HEX #B76E79
RGB 183, 110, 121
Pantone 7606 C
Champagne Gold
HEX #C9A96E
RGB 201, 169, 110
Pantone 7562 C
Pure White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Secondary Colors
Rose Pale
HEX #F5E6E8
RGB 245, 230, 232
Champagne Cream
HEX #F7E7CE
RGB 247, 231, 206
Midnight Navy
HEX #1B2A4A
RGB 27, 42, 74
Rose Light
HEX #E8C4C8
RGB 232, 196, 200
Accent Colors
Soft Mauve
HEX #E0B0D5
For festive campaigns
Sage Green
HEX #B2C9AD
For eco/nature themes
Teal Breeze
HEX #88C9BF
For summer collections
Living Coral
HEX #FF6F61
For sale/urgency CTAs
Bright Gold
HEX #D4AF37
For premium highlights
Deep Berry
HEX #8E4585
For Raya campaigns
Brand Gradients
Rose to Gold
Primary gradient for CTAs & headers
Midnight Luxury
Premium dark backgrounds
Blush Champagne
Soft feminine backgrounds
Pastel Dream
Spring/summer campaigns
Berry Rose
Raya/festive season
Golden Hour
VIP/exclusive promotions
04

Typography

A carefully paired type system balancing elegance with modern readability

Elegance
in Every Detail
Playfair Display — Primary Display Typeface
Display / Headlines
Playfair Display
AaBbCcDdEeFfGg 0123456789
Playfair Display
Headlines, logo wordmark, promotional titles, social media headers, product names
Body / Interface
Inter
AaBbCcDdEeFfGg 0123456789
Inter
Body text, captions, product details, prices, buttons, navigation, website copy
Accent / Editorial
Cormorant Garamond
AaBbCcDdEeFfGg 0123456789
Cormorant Garamond
Quotes, taglines, elegant accents, campaign slogans, editorial captions

Type Scale

Hero
64px
Luxury Style
H1
42px
New Collection
H2
28px
Featured Bags
H3
20px
Product Category
Body
15px
Premium quality handbags crafted for the modern woman
Caption
12px
Available in Black, Rose, and Champagne
Accent
16px
“Where elegance meets everyday”
05

Photography Style

Visual guidelines for product photography, lifestyle shots, and social content

Clean White BG
Rose Tones
Golden Light
Dark Luxury
Soft Lavender
Nature Fresh
Navy Premium
Blush Pink
Product Shots
Clean backgrounds, natural lighting, 45-degree angles. Show texture, stitching, and hardware details
Lifestyle
Woman holding bag with outfit. Urban Malaysian settings — cafes, streets, malls. Warm golden tones
Premium/Dark
Dramatic lighting on dark surface. Gold accents. For VIP launches, exclusive collections, and premium promotions
06

Patterns & Textures

Approved background patterns for packaging, social media, and print materials

Diagonal Stripes
Polka Dots
Grid
Luxury Grid
07

Voice & Tone

How I-Rich speaks to its community — warm, confident, and sisterly

💕
Warm
Like a trusted sister
💪
Confident
We know our quality
🌟
Aspirational
Luxury within reach
🤝
Authentic
Real and transparent
✓ Do Say
"Korang! Tengok beg cantik ni — kualiti memang tip top!"
"Akak uji setiap beg sebelum jual. Sebab korang layak dapat yang terbaik!"
"Stok terhad! Siapa cepat dia dapat — ketik NAK sekarang!"
✗ Don't Say
"Buy now or you'll miss out forever!!!"
"Our competitors sell low quality products."
"This is the cheapest bag you can find."
08

Social Media

Template styles for Facebook, Instagram, and WhatsApp content

Hashtag Strategy

#IRichPower #IRichPowerMissLove #BegMurahMalaysia #LiveLelong #BegBrandedInspired #BegTanganMurah #ShoppingOnlineMalaysia #FesyenMalaysia #WanitaBerjimat #GayaWanitaMalaysia #KualaLumpur #JohorBahru
09

Brand Applications

How the brand identity extends to packaging, stationery, and physical touchpoints

I-RICH
Luxury Handbags & Accessories
♥
012-2007580
Kuala Lumpur, Malaysia
Business Card (Front)
Rich black background with white logo, rose gold tagline, and minimal contact info
I-RICH
Luxury Handbags & Accessories
WhatsApp: 012-2007580
Maybank: 566010618718
I-Rich Power Enterprise
Business Card (Back)
Clean white with payment details and contact information aligned right
Thank You
Terima Kasih
Kerana Mempercayai Kami
Follow us for weekly Live Lelong
Thank You Card
Included with every order. Blush-champagne gradient with handwritten-style Malay text
I-RICH
Est. 2024
Packaging Tag
Gold foil logo on black cardstock with rose gold accent line. Attached to every bag with silk ribbon

I-RICH

Luxury Handbags & Accessories

This brand guideline document is the property of I-Rich Power Enterprise.
All brand assets must be used according to the specifications outlined in this document.
For brand inquiries, contact the team directly.

WhatsApp: 012-2007580 Maybank: 566010618718

© 2026 I-Rich Power Enterprise. All Rights Reserved.